tends to be higher when the product has a clear relative advantage over

Tends to be higher when the product has a clear

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19.________tends to be higher when the product has a clear relative advantage over existing products, iscompatible with the customer’s lifestyle, and is not overly complex (or the complexity is masked by auser-friendly interface), and is easily tried or sampled, to facilitate initial assessment. 20.A product has more competition during the 21.Research has suggested ratcheting down the purchase intention estimate by a factor of ___________. 22.In order to calculate sales potential, we need to know what three things? 23.What growth strategy combines new markets and new products? 24.At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers’ feedback as to which ideas sound most promising? 25.The _________ are more risk averse and waiting to hear that earlier adopters have had favorable experiences with the new product. 26.Marketing management is involved throughout the new product development process, and especially in the 27.Top down is also called ________ because the idea comes from within the company, and then feedback from the outside is sought later in the process.

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