A corporate level strategy is a plan of action

A corporate-level strategy is a plan of action concerning which industries and countries an
organization should invest its resources in to achieve its mission and goals. Corporate-level strategies
that managers use include: (1) concentration on a single business, (2) diversification, (3) international
expansion, and (4) vertical integration.

Chapter 06 - Planning, Strategy, and Competitive Advantage
6-19
A business-level strategy is a plan to gain a competitive advantage in a particular market or industry.
Managers choose to pursue one of four basic kinds of business-level strategies: a low-cost strategy, a
differentiation strategy, a focused low-cost strategy or a focused-differentiation strategy.
How to Analyze a Company’s Strategy
Pick a well-known business organization that has received recent press coverage and that provides its
annual reports at its Web site. From the information in the articles and annual reports, answer these
questions:
1. What is(are) the main industry(ies) in which the company competes ?
2. What business-level strategy does the company seem to be pursuing in this industry? Why?
3. What corporate level strategies is the company pursuing? Why?