With a camera rolling targets public relations chief

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With a camera rolling, Target's public-relations chief, Dustee Jenkins, asked him questions. Mr.  Steinhafel, clad in Target's trademark red shirt and khakis store attire, thanked customers for their trust,  provided tips to monitor their accounts, and promised zero liability to shoppers for any fraudulent charges. Mr. Steinhafel began holding twice-daily “status meetings” in a 32nd floor conference room. … Early this month, prompted by the Target data breach, Congress held hearings on cyberattacks. As Mr.  Mulligan, the CFO, made his appearances, Mr. Steinhafel and his executive team watched from the  company's “situation room.” Page 38 A Secret Service official testified that the data breach was “highly technical and sophisticated,” prompting  Mr. Steinhafel to remark: “That shows it's not just our operation. It would be hard for any retailer to  withstand this.” At a daily status meeting early this month, Mr. Steinhafel pushed to accelerate to early next year the  timeline for Target to replace magnetic strips on its payment cards with a new chip technology widely  used in Europe and Canada that is less vulnerable to fraud. FOR DISCUSSION 1 From a management perspective, do you think Target made any major mistakes? Explain. 1 Which of the four principal managerial functions were exhibited by CEO Greg Steinhafel? 1 Which of the seven managerial challenges discussed in this chapter is Target facing? How are they  handling these challenges? 1 What is your evaluation of Steinhafel's ability to effectively execute the three key managerial roles— interpersonal, informational, and decisional? Explain. 1 If you were a consultant to Target, what advice would you give to senior management about  handling a crisis like this? Discuss.
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