Mktg 2101-Spring2019-Sec001-Syllabus.pdf

You have all seen brand communications considered

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your previous experiences and resulting opinions are valid. You have all seen brand communications, considered alternatives and made purchase decisions. What makes marketing challenging (and interesting) is that our individual perspectives are often quite different. This will become obvious during class discussions. Class participation can come from comments: that add to the class understanding of the topic; build upon another student’s comments; or introduce a dissenting opinion to those already stated. ----------------------------------------------------------------------------------------------------------------------------------------- Final Grades Final course letter grades will be based on the following criteria. Component grades will be posted on Canvas upon completion. Final grades will be posted within 14 days after the last class. Total Score Grade Total Score Grade 93 – 100 A 73 – 76.9 C 90 – 92.9 A- 70 – 72.9 C- 87 – 89.9 B+ 67 – 69.9 D+ 83 – 86.9 B 63 – 66.9 D 80 – 82.9 B- 60 – 62.9 D- 77 – 79.9 C+ < 60 F Minimum Grade Marketing majors must earn a MINIMUM GRADE of C in MKTG 2101. Those earning less than a C will be required to re-take MKTG 2101 before they are permitted to take further marketing courses. ----------------------------------------------------------------------------------------------------------------------------------------- Course Policies MKTG 2101 classes will involve lectures, videos, guest speakers, case studies, discussions, and in- class activities. Students are expected to attend class, arrive promptly, and be active participants – i.e., contribute to classroom discussions. The Course Schedule is subject to change at any time, depending on progress in the classroom and other factors. All changes will be noted in class and posted on Canvas; failure to learn about changes due to absence from class or not checking Canvas regularly does not constitute an acceptable excuse for turning in a late assignment, missing an exam, or otherwise being unaware of any other required activity. Classroom ¡ On-time class attendance is mandatory. Should you arrive late, please take your seat quietly and politely. Please notify me in advance via email if you will miss a class. Being absent – even when I have been informed – does not constitute an “excuse” for missing an Exam or turning in an assignment late.
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MKTG 2101, Spring 2019, Section 001: Syllabus 5 of 8 ¡ Pads and computers may be used for note taking and when requested, looking-up supplementary information on a class discussion topic. Please MUTE cell phones, which are not to be used in class, except when requested by the instructor (e.g., in-class surveys). o Note: Laptops, Pads, and Phones used for other than class specific activities are an annoyance for students and professors. Students note that peers – doing other-than-class- related activities – are a distraction that is difficult to ignore. There is often a “spillover” effect that bothers those seated around the offending student. I’ll do my best to make the class engaging and expect that students will make the same effort. Checking Grades ¡ Exam and assignment grades will be posted to Canvas as quickly as possible (typically within 3-5 days). Students are responsible for checking their grades on Canvas. Two (2) weeks after an Exam or Assignment is graded and posted, or discussed in class, that grade is permanent. Any re- grade requests must be submitted by email. There is no grading “curve” in this class. At the end of
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