FINAL EXAM AC 411-75B THURS-SPRING 2018.doc

Finally you are also required to state which team did

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**Finally you are also required to state which team did the overall best job, outside of your own team of course. Please limit your critique to 1 page per group observed, plus a cover page for the entire exam assignment. Guidelines for your evaluation of the presentations: Each PowerPoint presentation should be limited to 15-18 minutes and should cover, but not be limited to, the following elements: Introduction • Group members • Introduction of category/product Main presentation: Appropriateness of the new the brand concept Clearly stated and/or shown brand elements (should be very detailed on these), brand core values, brand positioning, and brand mantra Effectiveness of the secondary associations (at least two) Brand extension concept IMC preliminary plan comprehensiveness Persuasiveness of the presentation and presenters Effectiveness/quality of PowerPoint presentations Conclusion: • Your opinion if each brand plan is viable or not. **And state the most effective overall team presentation, this should be listed on the final page. (Your specific comments will not negatively effect the other teams’ grades) ###
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