Failure table 35 critical issues in the context of

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failure. Table 3.5 - Critical Issues in the Context of Recommended Strategic Option - MARKETI NG CRITICAL ISSUES How is it, manifested?Why is it happening?Cause(s)?Why Important?Implications if not dealtwith?Marketing Table 3B – Development of What Need to Be Addressed Statements 1. Poor marketing skills of the Franchisee Implications if not Addressed Opportunities if Addressed 1. The company will not be able to target the audience. 2. There would be a decrease in sales, and hence the Gross margin will decrease. 1. There will be an increase in customers. 2. The sales and profit of the company will also be increased.
2. The working environment of the company should not be negative. Implications if not Addressed Opportunities if Addressed 1. There can be conflicts among the employees if they will not follow the rules. 2. Incorrect or informal communication between employees can create misunderstandings. 1. There will be better relations between the workers and the management. 2. The employees will feel safe and enjoy doing the work in a busy environment. 3. The franchisor and Franchisee should follow the rules and regulations of the particular area. Implications if not Addressed Opportunities if Addressed 1. There can occur big legal problems that can take the company to huge loss 2. The government can abandon the license of the company if the laws are not followed like in Canada Labor Law is very crucial. 1. The company will be able to run all the operations smoothly. 2. The company can gain a good brand image in the area.
4. The training given to the employees should be perfect. Implications if not Addressed Opportunities if Addressed 1. The employees can create a big mess if they are not aware of all the tasks done in the company. 2. They will not be familiar with the equipment and technology used inside the company. 1. Employees will not find any difficulty in working under busy circumstances. 2. They can attend the customers in a better way, which will attract more customers to the company. Comment – Observations and Conclusions Regarding Diagnosis
Table 4.1 – Evaluation of Alternative Solutions & Recommendation WNTBA Statement #1 Marketing skills of the Franchisee. Alternative #1 Advertising on newspapers Pros Increase in the number of senior customers. Cons Expensive for the company No reachability of the newspaper at the customer's locations Alternative #2 Offers and discounts on the products and services (Note: Is there another major alternative?) Pros The number of customers will rise.

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