100%(9)9 out of 9 people found this document helpful
This preview shows page 11 - 15 out of 21 pages.
failure.Table 3.5 - Critical Issues in the Context of Recommended Strategic Option - MARKETINGCRITICALISSUESHow is it, manifested?Why is it happening?Cause(s)?Why Important?Implications if not dealtwith?MarketingTable 3B – Development of What Need to Be Addressed Statements 1.Poor marketing skills of the FranchiseeImplications if not AddressedOpportunities if Addressed1.The company will not be able to target the audience.2.There would be a decrease in sales, and hence the Gross margin will decrease.1.There will be an increase in customers.2.The sales and profit of the company will also be increased.
2.The working environment of the company should not be negative.Implications if not AddressedOpportunities if Addressed1.There can be conflicts among the employees if they will not follow the rules.2.Incorrect or informal communication between employees can create misunderstandings.1.There will be better relations between the workers and the management.2.The employees will feel safe and enjoy doing the work in a busy environment.3.The franchisor and Franchisee should follow the rules and regulations of the particular area.Implications if not AddressedOpportunities if Addressed1.There can occur big legal problems thatcan take the company to huge loss2.The government can abandon the license of the company if the laws are not followed like in Canada Labor Law is very crucial.1.The company will be able to run all the operations smoothly.2.The company can gain a good brand image in the area.
4.The training given to the employees should be perfect.Implications if not AddressedOpportunities if Addressed1.The employees can create a big mess if they are not aware of all the tasks done in the company.2.They will not be familiar with the equipment and technology used inside the company.1.Employees will not find any difficulty in working under busy circumstances.2.They can attend the customers in a better way, which will attract more customers to the company.Comment – Observations and Conclusions Regarding Diagnosis
Table 4.1 – Evaluation of Alternative Solutions & Recommendation WNTBA Statement #1Marketing skills of the Franchisee.Alternative #1Advertising on newspapersProsIncrease in the number of senior customers.ConsExpensive for the company No reachability ofthe newspaper at the customer's locationsAlternative #2Offers and discounts on the products and services(Note: Is there another major alternative?)ProsThe number of customers will rise.