software development. Because the original developer or development is usually nonexistent or unavailable, it is usually quite difficult to external personnel or others in general to accurately and efficiently update or innovate the custom software. Unlike custom software, generic softwaretypically comes equipped with documentation and support resources. Lastly, there is limited to no technological competitive advantage. With custom software, information sharing with other systems is limited, reducing the chances enhancing the research with more data. Opportunities:There are many opportunities as a result of the custom software development sector booming and becoming more influential. There is a large opportunity for the sector to capture new customers and increase its market share. It allows the opportunity for price strategy options. . It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. (business.com, 2019) Being able to do so, also allows for more streams of revenues as well more chance for new products and services to be implemented. Increased profitability, entry into an emerging market, and competitor advantage dilution (due to market development) will all be potential opportunities attached with the emerging sector.Threats:There are many threats to consider as it relates to the emergence of the custom software development industry. It is important consider liability laws, shortage of skill software workers and developers, innovative production irregularity, rising strengths of competitors, and the lack of need for constant change.