There is also a focus on lack of technical

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There is also a focus on lack of technical proficiency. Technical proficiency is limited when the software team personnel are not proficiently skilled in software building, analysis, and monitoring. When this is or becomes an issue, organizations tend to retract or take interest in generic software due to the low maintenance and management that comes with it. It is important for the organization to ensure it has a strong software team, who is completely skilled and knowledgeable , and will be responsible for taking full accountability for the development overall. Then, support and documentation is also a reoccurring weakness associated with custom
software development. Because the original developer or development is usually nonexistent or unavailable, it is usually quite difficult to external personnel or others in general to accurately and efficiently update or innovate the custom software. Unlike custom software, generic softwaretypically comes equipped with documentation and support resources. Lastly, there is limited to no technological competitive advantage. With custom software, information sharing with other systems is limited, reducing the chances enhancing the research with more data. Opportunities:There are many opportunities as a result of the custom software development sector booming and becoming more influential. There is a large opportunity for the sector to capture new customers and increase its market share. It allows the opportunity for price strategy options. . It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. (business.com, 2019) Being able to do so, also allows for more streams of revenues as well more chance for new products and services to be implemented. Increased profitability, entry into an emerging market, and competitor advantage dilution (due to market development) will all be potential opportunities attached with the emerging sector.Threats:There are many threats to consider as it relates to the emergence of the custom software development industry. It is important consider liability laws, shortage of skill software workers and developers, innovative production irregularity, rising strengths of competitors, and the lack of need for constant change.
ForcesThe forces that are presently governing competition for the case study organization are:Economies of Scale, Product differentiation, Capital Requirements, Cost Disadvantages, Distribution Access, and Government Policy. Economies of Scale can affect costs, marketing, research, production, distribution, financing and almost every aspect of the organizations’ operations. With product differentiationwithin the software development sector, it forces potential entrant to spend excessively to disrupt or overcome customer loyalty. The need to invest large financial resources in order to compete creates a barrier to entry, particularly if the capitalis required for unrecoverable expenditures in up-front advertising or R&D. (Zigu, 2018)

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