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making. Basically, customers are satisfied with what Discover offer them. It is anadvantage while competing with other credit card company. Any business decisionmanager make should be beneficial to holding on to the favorable position in market.Furthermore, Discover should also pay attention to render other deciding factors (e.g.functions of credit card, customer welfare…) meet customer’s demands.The main profit model in Discover is having more customers using credit cards. Thefinding shows that customers who are satisfied with credit card will continue using it.In order to make more profit, managers should consider elements would affect overallcustomer satisfaction while making business decisions. For example, an increasingreturn rate might cause a lower customer satisfaction. In this situation, Discovershould find a way to make up the loss to make it even. Credit card is more like a service rather than a product; therefore a telephone operatorplays an important role in Discover. They help customers to solve any problems theyhave. From the results of survey, in customer’s opinion, the more courteous telephoneoperators are the more professional they are. Implication of this is if those telephoneoperators are adequately trained they can offer better quality of service for theircustomers. This will in turn cause customers having a better impression of staff’sprofessionalism, as well as increase the level of satisfaction for Discover credit card. In general, customer’s demographical elements basically do not have an impact incustomer satisfaction of Discover credit card. Hence, Discover managers should treateveryone as equal, no perquisites for any groups.
4.0 ConclusionThis report aims at analysis the results that the Discover card dataset andquestionnaire show. In short, what Discover can learn from the results is should beable to turn other disadvantages into advantages on the basis of maintaining itsoriginal advantages.
AgeStatisticsYour age NValid219Missing27Your ageFrequencyPercentValid PercentCumulativePercentValid18 - 24 years126.96.36.1995 - 34 years3514.216.018.735 - 44 years3815.417.436.145 - 54 years6024.427.463.555 - 64 years4719.121.584.965 - 74 years2510.211.496.375 years or older83.33.7100.0Total21989.0100.0MissingSystem2711.0Total246100.0
Education attainmentStatisticsYour education attainment NValid237Missing9Your education attainmentFrequencyPercentValid PercentCumulativePercentValidHigh School or less72.83.03.0Completed High School6526.427.430.4Technical School41.61.732.1Some College5823.624.556.5Completed College6827.628.785.2Post Graduate School3514.214.8100.0Total23796.3100.0MissingSystem93.7Total246100.0
Marital statusStatisticsYour marital status NValid233Missing13Your marital statusFrequencyPercentValid PercentCumulativePercentValidMarried or living with someone16366.370.070.0Single (never married)3815.416.386.3Windowed, Divorced or Separated3213.013.7100.0Total23394.7100.0MissingSystem135.3Total246100.0