Does Skull candy have a sustainable competitive advantage in the market If so

Does skull candy have a sustainable competitive

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Does Skull candy have a sustainable competitive advantage in the market? If so, what is it and why is it sustainable? Skull Candy as a sustainable competitive advantage in the market. The company has some unique strengths such as; high return and profitability, innovative, market position, culture of the company, high rate of growth and product quality. In fact the company has been in a good position in the market to develop and create variety of headphones. In this the company has made sure that the customers are given the chance of selecting from various headphones. It has also made its headphones in such a unique manner where the consumers find no problem in identifying what they need or desire in the market. In the market, the competitors have not yet realized the meaning of having headphones which are very unique in the main component. Second, the company also has products such as audio arena and ear bars. In this case, it is clear
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SKULLCANDY CASE STUDY 4 that Skull Candy is well prepared in case one of its products fails in the market, it will be rejuvenated by another product in the market. Since the mid-2000s, the headphone market has turned out to be competitive, where various companies cropped up and flooded in the market with equally looking headphones and a deep knowledge of the lifestyle of consumers. Despite this, Skull Candy has a unique strength of innovation, which gives it a competitive advantage in the market. The company as the ability of innovation, which the competitors lack. Having Darling as a CEO, it means the company has a reliable resource. When compared to other headphones producing companies such as Beats and Apples, Skull Candy having darling shows its ability to innovate. Darling has a belief that that across the industry of headphone, it is no longer important to have all company’s focus on the trendy lifestyle and design. He has plans to turn things around and have Company’s focus on the product development instead of concentrating too much on the on sales in an effort to meet demand s of shareholders. The competitors are busy concentrating on the sound quality, Skull Candy is going further and focuses on the way music fits into the lifestyles of the listeners, as they wear their headphones at the skate park, on the slopes or to the gym. It has moved away from the worries of the means to make quality of sound more pure to the way they can develop more immersive and interesting audio experiences. This proves they have a competitive advantage in the industry since consumers will always go for headphones that are appealing and at the same time does not damage their bodies or eardrums. The competitors such as Beats are more into sound quality, and this means the Skull Candy is a step ahead of them, and are in a position to sustain the competitive advantage.
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SKULLCANDY CASE STUDY 5 What are some of the features of Skull candy’s product development strategy? Do you have any recommendations for how it is managed?
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