C432 Ch 6 Stakeholders Value Vision and Mission Notes.docx

1 relationship between strategic intent and mission

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Relationship Between Strategic Intent and Mission, Vision, and Values Values indicate how the organization should act; they define acceptable and unacceptable behavior. Mission reflects these values by expressing the organization's standards and purpose. Vision provides direction by depicting the organization's desired future state. Values, mission, and vision are interrelated and, if properly crafted, enable employees to understand and articulate the organization's core strategy and priorities. Values need to be incorporated into all organizational operations and processes, including hiring, performance review, promotion, reward, and dismissal. When the strategic intent is written and communicated to stakeholders yet does not inform and drive strategic actions, serious damage can result. The written documents are not internalized as guides to making difficult decisions. Values are the foundation of an organization's mission and vision. They express the ethics that guide an organization's actions and processes. Values are the foundation of the mission and vision and therefore should precede them. Values should be the final metric by which an organization determines whether it has succeeded or failed. For values to function as a guide, all internal stakeholders should be aware of them, accept them, and integrate them daily into their organizational decisions and actions. 2
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Engrained values in hospitals have been suggested to be a major factor contributing to lower patient mortality rates. To better assess the gap between existing, written values and actual behavior and culture, organizations should consider a structured value review process. This process might include the
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