At the other end of the scale kumba resources is a

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At the other end of the scale Kumba Resources is a large South African mining company which makes another dramatic claim: ‘We move mountains.’ In their case the mountains contain iron ore and their huge operations require large-scale excavation – and restitution of the landscape afterwards. Much of their business involves complex large-scale machinery – and their ability to keep it running and productive depends on a workforce able to contribute their innovative ideas on a continuing basis. People have always needed artificial limbs and the demand has, sadly, significantly increased as a result of high-technology weaponry, such as mines. The problem is compounded by the fact that many of those requiring new limbs are also in the poorest regions of the world and so are unable to afford expensive prosthetics. The chance meeting of a young surgeon, Dr Pramod Karan Sethi, and a sculptor, Ram Chandra, in the hospital in Jaipur , India, led to the development of a solution to this problem: the Jaipur Foot. This artificial limb was developed using Chandra’s skill as a sculptor and Sethi’s expertise and is so effective that those who wear it can run, climb trees and pedal bicycles. It was designed to make use of low-tech materials and be simple to assemble. For example, in Afghanistan craftsmen hammer the foot together out of spent artillery shells, while in Cambodia some of the foot’s rubber components are scavenged from truck tyres. Perhaps the greatest achievement has been to do all of this for a low cost. The Jaipur Foot costs only $28 in India. Since 1975, nearly one million people worldwide have been fitted with a Jaipur limb and the design is being developed and refined, for example using advanced new materials. type=“caseStudy” Case Studies detailing Kumba’s high involvement innovation activities is available on the Innovation Portal at Please ensure the following feature directly follows the multicoloured boxes above.
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type=“caseStudy” Case Studies exploring these companies, together with many other examples of innovation, are available on the Innovation Portal at The word ‘innovation’ comes from the Latin, innovare , and is all about change. Perhaps a more helpful definition in terms of what we actually have to manage is that innovation is the process of creating value from ideas. And as we’ll see in this book, there are plenty of directions in which we can do this. We can change the products and services which we offer, the ways we create and deliver those offerings, the markets we offer them to and the underlying models about how we do what we do. Of course, there are differences in the novelty of the changes we introduce. For example, updating the styling on a car is not the same as coming up with a completely new concept car which has an electric engine and is made of new composite materials as opposed to steel and glass. Similarly, increasing
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