A high femininity culture does not differentiate

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women as equal. A high femininity culture does not differentiate between men and women, and treats women and men equally in all respects. Uncertainty Avoidance: The degree to which people in a country prefer structured over unstructured situations. Long-term versus Short-term Orientation: Long-term orientations look to the future and value thrift and persistence. Short-term orientation values the past and present and emphasises respect for tradition and fulfilling social obligations. Think about Singapore. How do you think Singapore ranks on Hofstede’s cultural dimensions? Take a look at Exhibit 5-7 to see how Singapore compares to other nations. Please click here to login to your Library account and access the Newslink database. Search for the article titled “NTUC Income’s ‘Cultural Revolution’” in The Straits Times on October 23, 2008. When you read the article, take note of how NTUC Income is described using Hofstede’s Five Dimensions. You should now read Robbins and Judge (2015), Chapter 5, pp. 173-176 to learn more about Hofstede’s five value dimensions. 3.3 Perception In the last section of this chapter, we will cover perception. It is important to understand perception because people’s behaviour s are based on their perception of what reality is, not on reality itself. Individuals behave in a given manner based not
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BUS103 STUDY UNIT 2 SU2 14 on the way their external environment actually is, but rather on what they see or believe it to be. Remind yourself that your behaviours are affected by how you perceive the world, not how the world really is. Perception: A process by which individuals organise and interpret their sensory impressions in order to give meaning to their environment. Many factors can influence perception. Exhibit 6-1 in your text provides an overview of the factors that influence perception. When people perceive the world, they make use of shortcuts to rapidly gain information. However, these shortcuts may result in distortions. We will cover four effects that may occur during perceptions. Selective Perception : The tendency to selectively interpret what one sees on the basis of one’s interests, background, experience, and attitudes. For example, if you work as a nurse, you may be more likely to notice fellow nurses in their uniforms in public. The Halo Effect: The tendency to draw a general impression about an individual on the basis of a single characteristic. For example, if you admire a person, you are likely to think of the person highly in all aspects of his or her life. Contrast Effects: Current evaluation are affected by prior comparisons. For example, you are more likely to get a more favourable evaluation in an interview if the interviewer had previously interviewed mediocre applicants rather than strong applicants.
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