These are distinct a brand associatio ns b

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these are distinct: A. brand associatio ns. B. product/service lines. C. product mixes. D. brands. E. co-brands. Graduate and undergraduate programs at most universities are distinct product lines, with each product line including multiple degrees. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 10-03 Explain the difference between a product mix's breadth and a product line's depth. Topic: Product Mix and Product Line Decisions 32. (p. 210) The primary purpose of a brand is to: Brands are intended to differentiate a firm's offerings from those of its competition. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 10-04 Identify the advantages that brands provide firms and consumers. Topic: Branding 33. (p. 210) Marketers spend billions of dollars annually attempting to build effective brands. The basic benefit of a brand is that it:
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Brands are intended to differentiate a firm's offerings from those of its competition. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-04 Identify the advantages that brands provide firms and consumers. Topic: Branding 34. (p. 210) For a brand to be effective, it needs to be: A brand name should be memorable and easy to recognize. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 10-04 Identify the advantages that brands provide firms and consumers. Topic: Branding 35. (p. 211) One key feature of the value of a brand is that: A. it often protects the firm f competition and price competition. B. it no longer needs to be supported by advertising and p C. if it becomes a generic name, the brand is worth even m D. it cannot be successfully imitated by a retailer's own bra E. competitors will frequently abandon a sector altogether Strong brands protect the firm somewhat from competition because the brand differentiates the firm's products, making customers more loyal. AACSB: Analytic Blooms: Understand
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Difficulty: 2 Medium Learning Objective: 10-04 Identify the advantages that brands provide firms and consumers. Topic: Branding 36. (p. 211) When consumers associate a brand with a certain level of quality and familiar attributes allowing
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  • Fall '12
  • Chris
  • Brand, product line, Procter & Gamble, Actual Product

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