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Author: Question 7: According to your instructor, there are several primary ways to achieve a competitive advantage. Discuss any two of these ways. Provide an example, not included in the text of two of these. Briefly explain how your choices illustrate these competitive advantages. Jana McLendon
4/30 (Post is Read) Thread: McLendon Question 7 ­ Competitive Advantage Post: RE: McLendon Question 7 ­ Competitive Advantage Author: Posted Date: December 6, 2015 1:01 AM Status: Published Shane Neubauer
2/21/2016 Collection – MBA675­T303 Operations & Logistics in the (... 5/30 (Post is Read) Jana, Definitely agree with your assessment here. Speed to market is a great tool, especially when you can monopolize a high­demand segment like AT&T did with the iPhone. However, as you pointed out, a company's reputation can, and often will hurt its business regardless of that speed. I know a few people who wanted an iPhone for the longest time, but didn't like AT&T, so they wouldn't do business with them. Once a different carrier picked up the iPhone, they purchased it from them.

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