Based on Apple’s current vision and mission statements, the firm has cited three major long-termstrategic goals which are environmental responsibilities, leveraging the ability to design and develop and finally to enhance and expand [Dea14]. The first strategic goal is a section of the firm’s vision statement which is to be a company that spearheads innovation. Therefore, Apple wants to direct its attention on the utilization of renewable energies in businesses despite facing challenges of unavailability of these energy in store areas. The company is trying to keep its promise on environmental responsibility through the removal of toxic products in their production activities and products [App14]. The second strategic goal is a continuous one because for the firm to keep a consistent competitive advantage they must provide world class innovations and integration via their goods and services hence enabling them to be above their competitors in the market condition. Finally, on the third strategic goal which is enhancing and expanding, the company has invested a lot of resources in research and development. For instance, for the past three years, the company has raised its investments in research and development from $2.4 billion in 2011 to about $6.5 billionin 2015 thereby proving the crucial role of enhancement and expansion in line with its vision andmission statements and values [All14]. Additional strategic goals that I would recommend for Apple Company to better achieve its vision, mission and values may include the creation of superior products by breeding good team skills in their personnel followed with research and development hence making them to function with a thought of no complacency and not to allow their present success hinder their future powers. Secondly, they should continue with the good practice of producing the best mobile devices with the company focusing their attention in learning the market situation in order to evaluate the consumer needs thus improving their current devices through giving attention to consumer feedback. Lastly, Apple Company should start by putting market stores in almost all large markets worldwide and rapidly expand with regard to the number of population and product demand.4
Apple’s Strategic AnalysisThe Relevant External Factors and Influences of Apple Inc.The external factors and influences which would affect Apple Company’s decisions on its strategies, directions and business model are based on the increasing need to find solutions to theforces affecting the external business model. These factors inhibit the Company’s market share and its revenues. The external forces and influences are based on Apple’s Five Forces analysis, inrelation to Porter’s model, indicating the strengths of the external business environment. They can be grouped into three categories, that is, strong forces, moderate forces and weak forces. Thestrong forces include competitive rivalry and the bargaining power of the clients. The bargaining
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- Spring '16
- Apple Company