You have completed production of the advertisements

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You have completed production of the advertisements (print, tv etc). Due to the importance of this product launch, the client would like to trial the ad and test responses of potential customers to the ad/s. This will occur before the campaign officially rolls out Nationally to allow changes to be made if necessary. You are responsible for managing this process. The client has explained that the market research report and your findings must be ready to be presented to the Board in 10 weeks. You have been allocated a budget for the project of $20,000. You are able to hire external consultants but this must fall within the budget. Your company’s policy and procedures require you to undertake a detailed Work Plan Summary which includes define research objectives, define research requirements, determine in-house resources and compile a list of preferred consultants and suppliers. You have an internal team and have determined to hire a consultant from one of your companies preferred research providers. Preferred consulting companies are Gemini Consulting Pty Ltd, Munroe Group and M&M Partners.
Assessment Tool Qualification BSB61315 Advanced Diploma of Marketing and Communication Cluster number and name: MCAD 4.2 Manage market research and the marketing process industry. Units of competency: BSBMKG607 Manage market research BSBMKG603 Manage the marketing process Student’s ID: Assessor’s name: KPI’s Quality of data 3.2 Develop a Work Plan Meet with and commission a staff member (another student from your class can act as the staff member) to develop detailed work plans regarding how the research will be undertaken, using the guidelines you established earlier. Ensure you agree on the format for the materials i.e. print, electronics, orally etc and a date for the provision of the materials. You will need to develop both the work plan and record a summary of your discussion. You can use the template below to assist you to complete this task. WORK PLAN Business Name: Background to the research: Information about the company requesting the research Purpose of the research: Why is the research being undertaken Budget: What is the budget (as per the scenario) Stakeholders: Who will be involved in the project and what is their role Methods of data collection: What methods will you use and for what purpose Method of evaluation and analysis: How will you analyse the data and what will you be looking for Timing of the research Total timeframe and milestones BSBMKG607 & BSBMKG603 Assessment Tool Vetdsion 3 Nov 2017 Page 13 of 22
Assessment Tool Qualification BSB61315 Advanced Diploma of Marketing and Communication Cluster number and name: MCAD 4.2 Manage market research and the marketing process industry. Units of competency: BSBMKG607 Manage market research BSBMKG603 Manage the marketing process Student’s ID: Assessor’s name: KPI’s: What are the KPI’s for the project Deliverables: What information are you responsible to deliver to the client and what format will it take (print, electronic etc) Resources: What resources will be needed to complete the project Communication Plan:

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