Consumption pattern archetype 4 company driven

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Consumption pattern Archetype 4 Company - driven initiatives ( MUD Jeans, Nudie, VIGGA, Swapping platforms, online marketplaces, renting and leasing ) Product-service instead of product Design for durability, upgradability, reparability, Repairing, upgrading, and maintenance Collaborative network of partners for supporting value recovery processes Long term with clients/users through access to service P2P interaction Sharing (use oriented) Collaborative (P2P) Product as service Reduced obsolescence of desire and extended product life span Archetype 5 Sustainable Apparel Coalition, Ecolabel initiatives, Company - driven initiatives, The Ethical Fashion Initiative, ECO CIRCLE Circular/regenerative design Input stream management Green public procurement Process editing Recon fi gured network of accredited suppliers and production processes Joint initiatives (e.g., between industry and certi fi ers) Inclusive business networks Network of partners for supporting value recovery processes Upstream stewardship through supplier compliance and governance Upstream stewardship through transparent communication Collaborative relationship with manufacturers and brands Downstream stewardship through EPR Choice editing (continued) Sustainable Design and Business Models in Textile and Fashion 133
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Table 1 (continued) Archetypes ( major initiatives ) Design elements Product Process Value network Relational Consumption pattern Archetype 6 Company - driven initiatives ( e.g., Patagonia, Nudie, People Tree, luxury and slow fashion brands ) , Center for Studies on Sustainable Luxury, The Ethical Fashion Initiative Design for durability, reparability and longevity Slow fashion Local or artisanal production Repairing, upgrading, and maintenance Local value network Collaborative networks (for closing the loop activities/operations) Consumer education and engagement Emotional attachment with product Transparency of ethical practices and traceability Satisfying needs rather than promoting wants Reduced obsolescence of desire and extended product life span Archetype 7 Charity - driven hybrid businesses, Social business - driven, Yunus Centre, Fashion social enterprises Inclusive business networks Promoting local value networks Cooperatives Collaborative networks between industry, public research, nonpro fi t Local community development Extended product life span (after end of use/end of life) Ethical consumption paying premium Archetype 8 Company - driven initiatives ( e.g., Threadless, Cut on Your Bias ) , online marketplaces, Open Garments, Swapping platforms Product cocreation, Crowd-sourced design Collaborative open and fl exible networks IT-enabled integration of producers, suppliers and customers Passive to active user involvement P2P interaction Social networking Cocreation Collaborative (P2P) 134 R. Pal
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5 Concluding Remarks The literature and practice of innovations for sustainability is gaining increasing
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