The offer strategy has five elements the product the

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52) The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________. A) outside envelope B) creative strategy C) sales letter D) circular E) reply form
53) The darker side of direct marketing, from a consumer perspective, includes all of the following EXCEPT ________.
4 .
54) Which of the following is NOT conducive to database marketing?
55) In which of the following cases is building a database worthwhile for the company?
56) In which of the following cases is building a database worthwhile for the company? A) where the product is a once-in-a-lifetime purchase B) where customers show little loyalty to a brand C) where the company has a long relationship with its customers D) where the unit sale is very small E) where the cost of gathering the information is high
57) Which of the following is most likely to use database marketing?
58) Which of the following statements demonstrates behavioral loyalty toward a brand?

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