A the answer is 20 candidates ie an increase of over

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A: The answer is 20 candidates (i.e., an increase of over 100%). Number of each type of student at University 4: 1,000 seniors x 60% = 600 Type A students 1,000 seniors x 40% = 400 Type B students Candidates attracted be See the World message: (1% x 600) + (3% x 400) = 18 candidates Candidates attracted by Pathway to Leadership message: (5% x 600) + (2% x 400) = 38 candidates Increase in candidates resulting from change in message: 38 - 18 = 20 more candidates (an increase of over 100%) Question8
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Q8: What sort of next steps should we tell our client we'd like to take based on what we have discussed today? A: The ability to come to a logical, defensible synthesis based on the information available at any point in an engagement is critical to the work we do. Even though we'd consider ourselves to be very early in the overall project at this point in the case, we do want to be able to share our current perspective. The ideal answer would include the following points: FINDINGS There appears to be an opportunity to significantly increase total applicants of the same quality that we are getting today at the same or reduced cost: Increasing blanket advertising is ineffective and costly, but changing the advertising message on some campuses could increase applicants significantly without increasing costs. At one of the campuses we've looked at, University 4, the number of applicants would go up more than 100 percent The cost-per-hire varies dramatically from school to school. This suggests that there may be opportunities to reduce costs in certain places or reallocate resources more efficiently NEXT STEPS We plan to explore further ideas for increasing quality applications by changing the mix of schools, beginning with a more detailed review of the opportunities to reduce costs at certain schools After looking at levers to increase total applicants, we will be analyzing opportunities to improve the offer rate (i.e., ensure we're not turning down quality applicants) and to increase the acceptance rate We will examine additional methods for attracting more applications from our current campuses (e.g., referrals, clubs) in addition to assessing the impact of improved messaging on campus
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McKinsey 1st Round: 1) We are back in the 80s, and Daewoo wants to enter the Italian market. They approach you and say that they want to sell 100,000 cars after one year. What do you tell them? 2) A steel producing company wants to cut costs. It currently operates 2 large mills at 75% capacity and four small ones at 100% capacity. It is experiencing profitability issues. What action would you recommend it takes? 3) Our client is a retail brokerage. We have seen our customer base decline over the past 18 months. Why this happening is and what can we do about it? 4) The client owns mines that produce high and low grade ore and processes it into an alloy that is then sold as an additive to strengthen steel (sold directly to steel manufacturers). A new foreign competitor has shown up in the market and the company is losing profits. A general manager of one of the processing plants asks what he should do to
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