The effort required to locate a suitable product is

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11) The effort required to locate a suitable product is called: A) price discrimination. B) search costs. C) menu costs. D) shopping costs. 12) The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e- commerce? 13) Information density refers to the: 14) Selling the same goods to different targeted groups at different prices is called: 15) Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. A) transparency B) asymmetry C) complexity D) discrimination 16) The cost to a merchant of changing the price of a product is called a ________ cost. 17) Varying a product's price according to the supply situation of the seller is called ________ pricing. 18) Compared to digital markets, traditional markets have: 19) Reducing the business process layers in a distribution 26
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channel is called: A) disintermediation. B) BPR. C) market segmentation. D) network effects. 20) Digital goods are goods that are: 21) Compared to traditional goods, digital goods have: 22) Compared to traditional markets, digital markets have: 23) Which of the following Internet business models does Amazon.com use? A) Content provider B) Portal C) Market creator D) E-tailer 24) Which of the following businesses utilizes the content provider Internet business model?
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