Rq6 whether and to what extent are users willing to

RQ6. Whether and to what extent are users willing to pay for premium services
within MSA?
RQ7. Whether and to what extent do demographic factors (gender, age, birthplace
education) affect and predict the change in PMM, sense of ownership, MSA as
social activity, privacy concern and willingness to pay for premium services
within MSA?
RQ8. Whether and to what extent does personal music preference affect and predict the
change in PMM, sense of ownership, MSA as social activity, privacy concern and
willingness to pay for premium services within MSA?
To answer the aforementioned questions, a mixed methods user study consisting of two
phases was conducted among MSA users. The results were analyzed using standard
statistical tools.
The rest of the paper is organized as follows: the next section reviews the related work;
then the Methods section is presented, which describes the research methodology, followed
by an analysis and the findings in the Results section; finally the Discussion and Conclusions
section summarizes the main findings and implications.
Related work
The literature review will consist of three scopes: first, it will provide a general overview of
notable events in the history of music consumption; second, it will put musical information
management in the context of PIM; third, it will provide a detailed discussion of privacy
issues with regard to personalization in music streaming services and applications.
OIR
45,1
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Historical background
The technological development with the greatest influence on the global music industry was
the invention of recording technology in 1877. For the first time, music consumers could save,
transfer and replicate sounds produced elsewhere. Until the end of the 19th century, sound
recording was primarily used for speech and rarely for music. Two major systems for sound
recording had been invented: Thomas Edison ’ s phonograph, which could both record and
play sound, and Emil Berliner ’ s gramophone, which used a record – a flat, round disc with a
hole in its middle. The record allowed the mass production of sound recordings and enabled
music consumers to play music on household devices. In the first half of the 20th century, the
tape recorder and audio cassette were invented. These two technologies allowed music to be
recorded at home and facilitated the cheap and easy reproduction of musical content, in
addition to allowing playback of a cassette ’ s contents. These innovative possibilities opened
the door for the mass distribution of music content worldwide. The audiocassette allowed
easy fast-forwarding and rewinding and provided the user a large degree of control over the
order of her music playback. However, the listener still lacked total control over the song
playlist ( Malm, 1992 ).
The year of 1983 marked the beginning of the digital age of music with the invention of the
compact disc (CD). The CD offered a more convenient listening experience and a higher sound
quality without precedent. It was also a far better storage system than its predecessors.