BMO2004 Assessment 2 (1).docx

Instead they chose to deceive consumers by saying

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honesty in research. Instead, they chose to deceive consumers by saying increasing caloric intake as well as increasing daily activity was a healthier lifestyle. Theory 2- Kant Theory Kant proposes the following principle as a standard of right or wrong: “An act is wrong if it could not become a universal practice without being self-defeating.”. Thus, Kant’s theory in the case of deception advertising would be the advertiser would not be willing to have everyone else do the same, or else his advantages would no longer exist. Deceptive advertising can be morally wrong given the assumption that it is morally wrong to harm others. Moreover, people who operate deceptive advertising violates moral principle such as the Golden Rule and Kant’s theory. Deceptive advertising may harm clients by result them to have a wrong belief about the nature of the product advertised, causing one to make a different decision on buying the item than otherwise buying from other brand. In this case, a consumer may be looking for an energy drink to consume after work out in a gym. In one of the Coca-Cola advertisement, a young man completed running a few laps and sweating heavily under a hot sun. Next, the scene followed by a sound of a soda can opened and poured, and the fizz follows. This creates a false assumption that people can have a coke after work out and it feels great. Consumers ended up consume more sugar than they intended. Because of deceptive advertising is harming the consumer, there is strong presumption that deceptive advertising is morally wrong. Because the GEBN has manipulated information that they are passing to the consumer as fact, this is a direct act of manipulation and exploitation of the consumer. In this way, the consumer cannot make a “good choice” of products to purchase since the information that
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the GEBN and therefore Coca-Cola is trying to pass off as truthful findings, is in actuality false information that does not allow the consumer to make an informed judgment about the products that they are purchasing. The motivation of the company for their actions is also considered in Kantianism. The motivations for Coca-Cola to direct findings of the GEBN are to increase the profits of its “junk food” in a health-conscious society. Therefore, the
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  • One '11
  • Ethics , deceptive advertising, company Coca-Cola, Sponsor Conflicted Research

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