ARTICLE 3- Build your Company’s Vision by James C. Collins and Jerry I. Porras .docx

Builders of companies like sony motorola 3m among

Info icon This preview shows pages 1–2. Sign up to view the full content.

management changes, and individual leaders. Builders of companies like Sony, Motorola, 3M among others understood that it is more important to know who you are than where you are going. Since where you are going is uncertain and can be changed for external factors around the company, the world change, leaders die, management styles vary, products become obsolete, but the core values of a company prevail and are a good source of guidance, motivation, and inspiration. Core values do not need an external justification, they have moral value and are very important to those inside the organization. On the other hand, the envisioned future values are the second component of the vision of a company. Those values are what the company aspire to achieve or to become. Generally, those values are goals to accomplish in a term of 10 to 30 years and have two parts audacious goals plus a vivid description of what will be like to achieve those goals. The audacious goals part can be called "Big, hairy audacious goals (BHAG)." All the companies have short-term and long- term goals, but when a company has BHAG, they are committed to achieving an ultimate goal that can only be made with an enormous effort and dedication. That kind of goals are clear and concentrate the attention and the energy of the team. Generally, those goals have a finish line and have only a 50% to 70% of success. The other part of the envisioned values is the vivid description that is a specific, clear, and interesting. The description will be so detailed that can be easily imagined and visualized in the people’s minds. Some key point to have a meaningful vision are firstly do not confuse core ideology with envisioned future values. Sometimes managers exchange or mix those values or do not have clear the distinct values of the company. Companies need to build their vision by stating both core values and envisioned future values in a clear and direct way, so the members of the company understand clearly those values and work to honor the core values and to achieve the envisioned future values.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '09
  • Sociology, Summary, core values, Jerry I. Porras, company’s vision

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern