Strategies may take more time to implement Online Cheap to implement Can be

Strategies may take more time to implement online

This preview shows page 17 - 21 out of 47 pages.

Strategies may take more time to implement Online Cheap to implement Can be integrated into overall marketing strategy Increases the range of people who view your product Allows use of multiple formats e.g. video, text, audio Allows virtual store to be created People may ignore online approaches Highly competitive environment Product or promotion adaptation Products match the market Consumers are offered something new Can take advantage of new technologies Requires constant investment Focus may be split across different adaptations Product or promotion Can focus more on a single Consumers may lose interest
P a g e | 18 standardisation product/promotion Allows convergence of all research after a period of repetitiveness Segmentation by criteria Allows each criteria to be targeted individually Allows you to meet all of the consumers' needs Time consuming
P a g e | 19 Activity 2C Estimated Time 20 Minutes Objective To provide you with an opportunity to select a marketing approach to meet marketing objectives, international market conditions and consumer preferences. Activity How can you ensure that your marketing approach meets marketing objectives, international market conditions and consumer preferences? What are your marketing objectives? How will your marketing approach help achieve this?
P a g e | 20 Activity 3A Estimated Time 40 Minutes Objective To provide you with an opportunity to evaluate business culture and consumer preferences, and identify compatible marketing structures.ActivityWhat is meant by 'business culture'?

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