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2. Plan and carry out direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales. 3. Develop ideas and create offers for direct mail and marketing to major accounts by main market sector and Labu Kundur Sdn. Bhd. products. 4. Respond to and follow up sales enquiries by post, telephone, and personal visits. 5. Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff. 6. Monitor and report on activities and provide relevant management information. 7. Carry out market research, competitor and customer surveys. 8. Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes. 9. Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development. 10. Manage the external marketing agency activities of telemarketing and research. 11. Attend training and to develop relevant knowledge and skills. 1.What is job analysis? How can you make use of the information it provides? 2.Compare and contrast several methods for collecting job analysis data and explain what each is useful for and list the pros and cons of each. 3.Describe the types of information typically found in a job specfication. 4.Explain how would you conduct a job analysis. 5.Do you think companies can really do without detailed job descriptions? Why or why not? In a company with only 25 employees, is there less need for job descriptions? Why or why not? SELF-TEST 2.1
XTOPIC 2 JOB ANALYSIS AND JOB DESIGN30 JOB SPECIFICATIONS A job specification may be prepared as a separate document or as the concluding section of a job description - as is usually practiced. Table 1 summarizes the information typically contained in a job description (including the job specification). A job description should be a formal document, usually from one to three pages long. It should include the following: •°Date written •°Job status (full time or part time, salary) •°Position title •°Job summary (a synopsis of the job responsibilities) •°Detailed list of duties and responsibilities •°Supervision received (to whom the jobholder reports) •°Supervision exercised, if any (who reports to these employees) •°Principal contacts (in and outside the organizations) •°Related meetings to be attended and reports to be filed •°Competency or position requirements •°Required education and experience •°Career mobility (positions) for which jobholder may quality next SAMPLE OF JOB SPECIFICATIONS The sample of the job specifications were as follows: JOB SPECIFICATION SAMPLE 1: CLASS CHARACTERISTICSUnder supervision, to prepare, check and maintain routine accounting records and supporting documents; to perform a variety of general clerical accounting and office support duties; and to do other work as required. 2.6 2.5 ACCOUNTING CLERK
TOPIC 2 JOB ANALYSIS AND JOB DESIGN W31 TYPICAL TASKSDuties may include but are not limited to the following: