Following its marketing and public relations blitz

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Following its marketing and public relations blitz, not only did fiscal year 2010 revenues show a healthy return, but cost of sales decreased by 3.25 percent between fiscal year 2008 and fiscal year 2010. Operation
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Its recent challenges aside, domino’s has spent years carving out a significant niche for itself in its ordering and delivery processes, providing streamlined online ordering and, in 2010, bringing its e-commerce efforts in-house to respond more quickly to the changing capabilities of technology. To stay competitive, Domino’s addressed both the taste deficiency complaints and the growing preference for fresh products by introducing a re-formulated pizza recipe in late 2009. Recommendations: Domino’s has many competitors in the market, and the most significant chain competitors are Pizza Hut, Papa John’s, and Little Caesars. All of them have their own technologies and strategies to remain competitive in the market. Therefore, in order to stay competitive in the market, Domino’s should try its best to change something. For example, they should create and develop new strategy and technologies to compete with its competitors. Competing with these competitors, in my opinion, Domino’s can do several things to compete with other companies and be successful in the market: continue to use and develop its ordering and delivery processes; cooperate with other companies; and create unique and better services than its competitors. Since its first “30-minutes or it’s free” guarantee in 1973, Domino’s has been known to deliver pizza fast. Even today, it is also the company’s core competence. Therefore, I think Domino’s can still use it, and develop it to make it better. It will be a great strategy to compete with the competitors. The second thing I think Domino’s can do is cooperating with companies.
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  • Fall '12
  • Pantel
  • pizza hut, Domino, Calzone, Chicago-style pizza

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