Shiraz cheap Malbec arrived at right time Slightly more expensive Hand made

Shiraz cheap malbec arrived at right time slightly

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Shiraz cheap ° Malbec arrived at right time Slightly more expensive Hand made Hand bottled ° Taste difference from machine to humans ° Merlot, shiraz, to malbec ° ° History Malbec o Planted in france Cahors o Not in bourdeaux anymore o Made the reputation o Replaced by cabernet sauvignon o Phylloxeria o Perfect terroir is in argentina ° Durigutti o Italian descent o South of venice o Argentina 1840s Malbec was bad, now white is bad, malbec is queen Volume was more important than quality at one point Giol largest winery in world o 1988 they were told they couldn’t produce any more wine o things fell apart o internal market crashed °
° the boom begins they had to travel to sell their wines basso o in wine for many generations o 1922 with small winery o 1935 Santana winery o Moving to smaller thing isn’t normal Natural wine o Estate bottled o They make the wine and bottle it, in house o Opposite of south American malbec Wine culture Malbec=Mendoza o Specialty not a common thing Most wine in Bordeaux don’t use malbec anymore o Went to Argentina Argentinians created the demand for malbec Chile doesn’t drink the wine it makes, but Argentina does o About 60% Opportunity Owners in November 06 Harvested in april 07 Cheaper in argentina o Land o Upkeep etc. Weeds were taller than the grape vines You cant really be an absentee owner
Most initial estates were a failure Rutini o 100 hectares planning 150 more next door Mendoza is collaborative People ask for cuttings o It’s a sign of respect really Plant is docile o Not like semmilllon or chardonnay o Need more work Vivid aroma of violets o Velvet texture o Tannins are very present o Soft tannins Malbec is very responsive to terroir Took malbec off the front label o So different based on terroirs ° ° Tipping Point 2005 o media backed them up o articles about their wine Americans judge wine for what it is o drink wine, not politics sweet taste very young college age generation o social level o not impressed by old reputations it’s like a bug o contagious
o incurable o does damage to checking account wine linked to food and cuisine just beginning to discover wines reasonably priced o more than one dimensional malbec is mispositioned has high end potential five minutes of hail = 1 million dollars in sales lost 25-30% loss ° ° inflation a person’s point of view of the future keep raising price until they get to the same price of the great wines o new to wine world o entry level malbecs $15 new labels o every new ones that come in, push others out she hates malbec o “spicy” o tastes like red fruit o they’re cheap, and high yields ° ° malbec day educating people on the grape biggest event is in NYC have events all over the world diversity the future carmelos scored a 93 veseth published 12 th book Derek gaining bachelors in Argentina is more than malbec Fashion comes and goes Booms end Malbec triumphed wearing an argentina jersey
01/23/2017 1) maceration and must manipulation
° 2) beastly yeastly choices for primary fermentation °

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