2 online advertising competitors such as google will

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2. Online advertising competitors such as Google will continue to be threats, as will new technologies that no one has envisioned yet. 3. The environmental movement and recycling culture have discouraged readers to subscribe to the newsprint editions, because readers will feel the papers are killing trees. 4. Based on USA Today ’s Experience with print and online news, evaluate the long term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition? I believe that the trend is moving towards digital and that print is dying due to its high costs and also the environmental concerns that consumers might have. So I would recommend shifting the bulk of focus on the digital division because it has many smart companies that has nothing to do with journalism but have the potential to be solid profit makers with any renewed focus. The downside is that print is the real income earner in the company in terms of revenue. But the digital evolution is inevitable and it’s forcing the advertiser to adjust and become used to a different format. Print will not be around forever and focusing heavily on digital is risky but it’s a needed move. Since print is by far the biggest profit maker, I think USA Today should find new ways of adding value to print. They might want to insert coupons, giveaways, and valuable inserts such as CDs, posters, puzzles or anything that could enhance the experience of print. Besides that there is an opportunity for developing for niche markets, including customized magazines the readers can create themselves by selecting the kind of content they want. They could also try “reverse publishing” online content. Each USA Today news website has a social network where users are allowed to blog and comment They could have editors select of those posts and publish in their newspaper or into a new niche magazine that can target advertisers looking for a younger demographic. This gives advertisers exposure they wouldn’t get online, and it’s inexpensive to implement. The tough times in the journalism industries are inevitable, it becomes difficult to fund news. Therefore, newspapers and organizations may seek a completely separate business to generate profits until the economy booms again. The Washington post succeeded in doing that. US Today entered a few related business other than journalism, but they need to step outside their comfort zone even further.

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