The green pins show the three educational institutions that produce the deep

The green pins show the three educational

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maritime knowledge for the industry such as the cruise ship officers. The three institutions are Wismar University of Technology, CSMART: Center for Simulator Maritime Training, and the
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Capeloto 15European Cruise Academy. All three of the schools specialize in programs and training in the maritime sciences. Both CSMART and European Cruise Academy were established by Carnival. In July 2009, the company built a maritime training facility that employs state-of-the-art simulation equipment and instructional tools to provide officers with training in “fixed propeller and azipod maneuvering, bridge resource management, ship stability, emergency preparedness and other maritime skills.” They state in their annual filings that they are also in the process of integrating engine control room operations, education and training into the facility. In addition, they established the European Cruise Academy in cooperation with the Wismar University of Technologyand offer certified bachelor and master degree programs, as well as advanced training certificates, in the maritime sciences primarily related to the cruise industry.Local Buzz and Global Pipelines between These Two ClustersAccording to Harald Bathelt in his article “Clusters and Knowledge: Local Buzz, Global Pipelines and the Process of Knowledge Creation” there is a need for both local buzz and global pipelines within any given cluster. The cruise industry is no different. Bathelt explains local buzzas the learning process which takes place among the actors embedded in a particular cluster by them just being located there. He also explains global pipelines as the channels of communication between firms located in different clusters. Global pipelines thus allow two different knowledge bases to come together and create new value (Bathelt). Again according to lecture on 2/28/2011, knowledge is concentrated in clusters and therefore very spiky (Kenney). Both clusters have deep knowledge of what they do and benefit from the local buzz within their particular cluster, but as Bathelt pointed out all the information needed to keep a cluster going is not located within that cluster. The Miami cruise cluster and the
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Capeloto 16European ship building and related maritime knowledge cluster therefore are both dependent on each other for global pipelines. This dependence between the two clusters can be seen in the fact that Miami is the global class cruising cluster and Italy and Germany are the shipbuilding and maritime knowledge global class cluster. Despite this fact, to get their cruise ships built and staffed with the most talented officers Carnival, from the Miami cluster, must develop several pipelines to the cluster that has the knowledge to build these specialized ships and train the officers. Likewise, each player in the shipbuilding and knowledge cluster such as the shipbuilder
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  • Winter '13
  • MartinKenney
  • Carnival Cruise Lines, Cruise ship, Holland America Line, Carnival, Carnival Corporation

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