Dhar R Sherman S J 1996 The effect of common and unique features in consumer

Dhar r sherman s j 1996 the effect of common and

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Dhar, R., & Sherman, S. J. (1996). The effect of common and unique features in consumer choice. Journal of Consumer Research , 23 (2), 193–203. Retrieved from . som.yale.edu/ravidhar/documents/TheEffectofCommonandUniquefeaturesinConsumerCho ice.pdf Dubin, J. A. (1998). The demand for branded and unbranded products: An econometric method for valuing intangible assets. Studies in consumer demand: Econometric methods applied to market data (Chapter 4, pp. 77–127). Norwell, MA: Kluwer. Dyson, P., Farr, A., & Hollis, N. S. (1996). Measuring and using brand equity. Journal of Advertising Research , 36 , 9–21. Retrieved from Read/10.pdf Farquhar, P. H. (1989). Managing brand equity. Marketing Research , 1 , 24–33. Friga, P., Bettis, R., & Sullivan, R. (2003). Changes in graduate management education and new business school strategies for the 21st century. Academy of Management Learning & Education , 2 (3), 233–249. Harsha, P. P., & Shah, S. (2011). Creating brand value of higher education institution. IJMT , 19 (2), 152–158. Hatch, M. J., & Schultz, M. (2001). Are the strategic stars aligned to your corporate brand? Harvard Business Review , 79 , 128–134. Kalra, A., & Goodstein, R. C. (1998). The impact of advertising positioning strategies on con- sumer price sensitivity. Journal of Market Research , 35 , 210–224. Retrieved from http:// 28JMR%29/1998/35/2/612172.pdf Kartono, B., & Rao, V. R. (2008). Brand equity measurement: A comparative review and a nor- mative guide (Johnson School Research Paper Series, 24-09). Retrieved from Social Science Research Network Electronic paper collection ¼ 1401149 Keever, S. (1998). Building your image on campus. Journal of Career Planning and Employment , 58 (2), 42–46. Keller, K. (2001). Building customer based brand equity: A blueprint for creating strong brands. Marketing Management , 10 (2), 14–19. Retrieved from resources/CustomerBasedbrandEquityModel.pdf Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing , 57 , 1–22. Retrieved from conceptualizing_measuring_managing_cbbe.pdf Keller, K. L. (2002). Branding and brand equity (Marketing Science Institute Relevant Knowledge Series Report No. 02-60). Retrieved from mar7786/Articles/Keller%202002.pdf Kim, H., Kim, W., & An, A. (2003). The effect of consumer based brand equity on firms’ finan- cial performance. Journal of Consumer Marketing , 20 (4), 335–351. Retrieved from http:// Kirmani, A., & Zeithaml, V. A. (1993). Advertising, perceived quality and brand image. In D. A. Aaker & A. Biel (Eds.), Brand equity and advertising (pp. 143–161). Hillsdale, NJ. Lawrence Erlbaum Associates. Journal of Marketing For Higher Education 201 Downloaded by [Sapna Popli] at 08:08 20 December 2013
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Kotler, P., & Fox, K. F. A. (1995). Strategic marketing for educational institutions (2nd ed.).
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