The best alternatives for the company to address the

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The best alternatives for the company to address the problem include the following: Broad cost leader strategy: the business gains a competitive advantage by rolling out their Gingersnap system, which will ensure the maximization of their sales. Niche differentiator (high technology) strategy - company gain a competitive advantage by adopting the system that improves their quality of service and increases their sale force. Evaluate Solutions And Recommend An Option
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Surname 2 The company should pursue the niche differentiator strategy because it aligns with its core competence. This strategy will ensure increased sales as it will focus on the high technology segments that will improve the size and performance of the organization. Markedly, by using this strategy, the company will gain a competitive advantage, as they could be able to manage their menus, created orders and processed payments for the customers; thus, their sales force would be increased (Sumer and Ali Bayraktar 104). Further, the strategy will ensure the adoption of an inside sales force that ensures sales over the web and through the phone. Equally, they will use a phone to take orders and send them to the kitchen, create a customer bill, and process their payments efficiently. The alternative will be implemented by increasing automation where they can use Android tablets for offering their services.
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Surname 3 Works Cited Sumer, Kerem, and Cahit Ali Bayraktar. “Business Strategies and Gaps in Porter's Typology: A Literature Review.” Journal of Management Research 4.3 (2012): 100-119.
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  • Spring '16
  • Sumer, Point of sale, Cahit Ali Bayraktar

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