If you are going to build your own web storefront

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6. If you are going to build your own web storefront using virtual-store building software or some other software tool, a good (free) place to look for current information is A. in the yellow pages. B. the public library periodicals section. C. in the general business press. D. in chat rooms. E. Web Developer News ( ). Answer: E Page: 309 7. Although hardware requirements can change over time, which of the following is not adequate for e- commerce operations? 8. Service companies can take the entire burden of producing a storefront for marketers by taking the marketing plan/objectives and doing all of the programming, equipment selection, and everything entailed in a ready-to-run operation. This is called a(n) ________ system. 9. During the design and production process of an e-commerce Web site, it is advisable for your goals and objectives to remain open-ended and flexible. A. True B. False Answer: B Page: 312
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Chapter 14 – Establishing and Promoting the Virtual Store    243 10. All of the following are benefits of signing on with a cybermall except 11. One very popular cyber mall is ______________, with reasonable costs, sometimes as low as a flat $75 per month. A. OpenMall B. Internet Universal Mall C. Uni-Mall D. Delaware CyberMall E. Mall of America Answer: D Page: 313 12. Using a new marketing concept when accessing a Web site on the ShopperConnection network, a shopper will be given a chance to link to another site only
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  • Spring '10
  • n/a
  • World Wide Web, Internet service provider, a. b. c., b. c. d., C. D. E., A. B. C. D.

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