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Your browser keeps track of visited web sites (cache) – delete your temporary internet cache periodically, and click refresh if you revisit a site in the same browsing session CONDUCTING BUSINESS OVER THE INTERNETE-commerce or electronic commerce: process of conducting business online, such as through advertising and selling products oClick-and-brick business (stores with a physical building and online presence)oBusiness-to-consumer (B2C): transactions between businesses and consumersoBusiness-to-business: businesses buying and selling to other businessesoConsumer-to-consumer (C2C): consumers selling to each other through online auctionBusinesses must have some form of security certification to give their customers a level of comfort oMake sure http:// changes to https:// for secure socket layer, appearance of a small icon of a closed padlock oShop at well-known, reputable sitesoAvoid making online transactions when using public computersoPay by credit card, not debit card oCheck the return policy ACCESSING THE WEB: WEB BROWSERSWeb browser: software that allows you to locate, view and navigate the web – today we use graphical browsers (display pictures, text and other forms of multimedia)Common browsers: internet explorer, firefox, safari, google chromeoTabbed browsing, quick tabs for convenient navigation and web management tools, built-in search box, inprivate browsing GETTING AROUND THE WEB: URLs, HYPERLINKS, AND OTHER TOOLSYou gain access to a website by typing its unique address or uniform resource locator (URL), move around the site through the hyperlinks URL:oProtocol: first part of the URL – generally followed by ://www and the domain name or host nameoIndividual pages within a website are further identified after the domain name, following another /Protocol: most URLs begin with http (hypertext transfer protocol) – allows files to be transferred from a web server on your computeroAnother common protocol is file transfer protocol (FTP)- used to upload and download files from your computer to a web serveroFIT files use an FTP file server, HTTP files use a web server Domain name: identifies the site’s hostoTop-level domain: the suffix (.com or .edu), which indicates the kind of organization to which the host belongs. Each country has his own. After a /additional text, indicates a particular file or path (or subdirectory) Hyperlinks: specially coded element that allows you to jump to another web page or web site, images can also be hyperlinks oBreadcrumb trail: a list of pages within a web site you’ve visited Favorites or bookmarks feature: marker of the site’s URL for easy retrieval oLive bookmark feature of Firefox adds technology of RSS feeds to book marking – delivers updates to you as soon as they become available oSocial bookmarking or tagging: lets you store, organize and manage bookmarks of web pages – keyword that is assigned to a piece of information so that it can be found again by browsing or searching SEARCHING THE WEB