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Your browser keeps track of visited web sites (cache) – delete your temporary internet cache periodically, and click refresh if you revisit a site in the same browsing session CONDUCTING BUSINESS OVER THE INTERNET E-commerce or electronic commerce: process of conducting business online, such as through advertising and selling products o Click-and-brick business (stores with a physical building and online presence) o Business-to-consumer (B2C): transactions between businesses and consumers o Business-to-business: businesses buying and selling to other businesses o Consumer-to-consumer (C2C): consumers selling to each other through online auction Businesses must have some form of security certification to give their customers a level of comfort o Make sure http:// changes to https:// for secure socket layer, appearance of a small icon of a closed padlock o Shop at well-known, reputable sites o Avoid making online transactions when using public computers o Pay by credit card, not debit card o Check the return policy ACCESSING THE WEB: WEB BROWSERS Web browser: software that allows you to locate, view and navigate the web – today we use graphical browsers (display pictures, text and other forms of multimedia) Common browsers: internet explorer, firefox, safari, google chrome o Tabbed browsing, quick tabs for convenient navigation and web management tools, built-in search box, inprivate browsing GETTING AROUND THE WEB: URLs, HYPERLINKS, AND OTHER TOOLS You gain access to a website by typing its unique address or uniform resource locator (URL), move around the site through the hyperlinks URL: o Protocol: first part of the URL – generally followed by ://www and the domain name or host name o Individual pages within a website are further identified after the domain name, following another / Protocol: most URLs begin with http (hypertext transfer protocol) – allows files to be transferred from a web server on your computer o Another common protocol is file transfer protocol (FTP)- used to upload and download files from your computer to a web server o FIT files use an FTP file server, HTTP files use a web server Domain name: identifies the site’s host o Top-level domain: the suffix (.com or .edu), which indicates the kind of organization to which the host belongs. Each country has his own. After a /additional text, indicates a particular file or path (or subdirectory) Hyperlinks: specially coded element that allows you to jump to another web page or web site, images can also be hyperlinks o Breadcrumb trail: a list of pages within a web site you’ve visited Favorites or bookmarks feature: marker of the site’s URL for easy retrieval o Live bookmark feature of Firefox adds technology of RSS feeds to book marking – delivers updates to you as soon as they become available o Social bookmarking or tagging: lets you store, organize and manage bookmarks of web pages – keyword that is assigned to a piece of information so that it can be found again by browsing or searching SEARCHING THE WEB

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