Ryans firm must look at everything it does a in order

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Ryan's firm must look at everything it does: A. in order to value each person in the organization. B. for each generational cohort. C. to avoid cultural clashes. D. from a customer's point of view. E. to sensitize organization members to ethical values. It is the customer's perception of value that matters, and so the firm's plans must be considered from the customer's point of view. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 04-01 Outline how customers; the company; competitors; and corporate partners affect the marketing strategy. Topic: A Marketing Environment Analysis Framework 24. (p. 77) Yvonne knows her firm must look at everything they do from a consumer's point of view. One major difficulty is that a consumer's __________ change(s) over time. The firm must continually scan the environment, because consumers' wants and needs are not static; they change. AACSB: Analytic
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Blooms: Remember Difficulty: 1 Easy Learning Objective: 04-01 Outline how customers; the company; competitors; and corporate partners affect the marketing strategy. Topic: A Marketing Environment Analysis Framework 25. (p. 82) Select the statement that best describes the key traits of Generation Y: Generation Y puts a strong emphasis on work/life balance. Its youngest members have had access to the Internet for their entire lives, but this is not true of older members of the generation. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 26. (p. 87-88) When an office supply store offers self-check-out, extended hours at its stores, and online shopping with next day delivery, it is trying to address what type of concern? The time-poor society refers to consumers looking to find short cuts to maximize their time. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 27. (p. 87) When you register your telephone number with the Do Not Call Registry you are responding to a need
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