This approach also offset the local son of the soil

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This approach also offset the 'local son-of-the soil' argument of the major local player. on account of its high quality, GB obtained 2oo/o of China's market in just 3 years. Giant-China, in addition to the low-priced bicycles, differeHtiated itself by promoting models, with modern designs, western styling and high technology, thereby catering to the demand in the big cities in China. Giant Advanced Manufacturing Techniques In 1980, Giant became Taiwanrs largest original ,design and originar brand (oDM /oBM) bicycre manufacturer. As the world's leading produc er of bicycles,. Giant owns and operates four manufacturing facilities in Taiwan, china, and Europe.. Giant's specialization in design , development and manufacturing has made the company an original equipment manufac.turer (oEM) to several international companies. It currently manufactures bicycles for many of the world's top brands, accounting for approximately thirty percent of Giants total manufactuing capacity. Giant's proprietary manufacturingsystem, known as the Giant Production System, uses state-of-the-art machinery and computer-enhanced management. This produces 'the quality of a custom built bike with the efficiency of a large scale manufacfuring facility. As a MS-91 i 7 a P.T.O.
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result Gaint produces more bicycles than any other manufacturer in the world. To support the growing demand frorn Giant's manufacturing customers and consumers, Giant has made strategic investments in additional manufacturing facilities over the past few years. Most recently, Giant has invested in a new 11,520 square meter facility in Europe to serve the growing European market. Giant incorporates several advanced manufacturing techniques that have been developed through intensive engineering and real ' world testing. In . the aluminium tubing production, 'it makes a variety of specific tubing shapbs in its own factori€s, thereby keeping a tight control on qualitYand costs. The forging process,which force-forms a solid plece of aluminium into a finished piece, creates frame znts that are much stronger than machined CompOnents Ina[ rrr\''rr5.;r pieces. These components are used in head tubes, a suspenslon assemblies, and bottom bracket,/main suspension Pivots. Giant has pioneered other manufacturing techniqu€s, such as fluid forming and press' forming, maximizing a material's strength while keeping weight to a minimuffi, integrating it into various frame designs to enhance its functionality. MS-9 1
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Sourcing Strategy Fxcept for the Derailleur System, which is bought from shimano (a Japanese company) in the open.market, all the other components are purchased through internal organisation and quasi-integration. Giant owns two component-manufacturing plants in Taiwan and China that provide components unique to Giant, such as bicycle frames with Giant's patented technology. The company integrates its small suppliers to form a central-satellite factories' system. They cooperate closely and share information extensively by Giant's B2B portal in the electronic-marketplace.
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