73. The second step in segmenting and targeting markets is to A. group potential buyers into segmentsB. group products to be sold into categoriesC. develop a market-product grid and estimate size of the overall marketD. select target marketsE. take marketing actions to reach markets9-23
Chapter 09 - Market Segmentation, Targeting, and Positioning 74. The third step in segmenting and targeting markets is to __________. 75. The fourth step in segmenting and targeting markets is to __________. 76. There are five steps involved in segmenting and targeting a market. What should a marketer do once he or she has grouped products to be sold into categories? 77. The best segmentation approach is the one that A. makes it easiest to reach the segment.B. recognizes different needs of buyers among different segments.C. recognizes similarities of needs of potential buyers within a segment.D. is simplest and least costly in assigning potential buyers to segments. E. maximizes the opportunity for future profit and ROI. 9-24
Chapter 09 - Market Segmentation, Targeting, and Positioning 78. A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues don't offset extra costs of this action, a marketer should __________ to reduce the number of marketing actions. 79. Which of the following is nota reason to segment a market?
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