21) Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies. A. public relations manager B. sales manager C. advertising manager D. human resources manager 22) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is 23) Advertising allowances 24) Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally are 25) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has A. a pulling policy B. a target marketing policy C. a selective distribution policy D. a pushing policy 26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using
27) Quality Ceramic, Inc., (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the 28) When segmenting broad product-markets, cost considerations tend 29) ______________ focuses on introducing new products to existing markets. A. Market development B. Product development C. Diversification D. Market penetration 30) When a company grows globally by introducing existing product lines to new markets, this is an example of what?
You've reached the end of your free preview.
Want to read all 5 pages?
- Fall '13
- Marketing, d., B., c.