Types of digital media consumer generated marketing o

This preview shows page 69 - 72 out of 163 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Financial Reporting, Financial Statement Analysis and Valuation
The document you are viewing contains questions related to this textbook.
Chapter 7 / Exercise 7.2
Financial Reporting, Financial Statement Analysis and Valuation
Wahlen
Expert Verified
Types of Digital Media Consumer-Generated Marketing o Two major trends have caused consumer generated information to gain importance 1. The increased tendency of consumers to publish their own thoughts, opinions, reviews and product discussions through blogs or digital media 2. Consumers’ tendencies ________________ other consumers over corporations o Marketers can use these online forums to interact with consumers, address problems and promote their company 69
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Financial Reporting, Financial Statement Analysis and Valuation
The document you are viewing contains questions related to this textbook.
Chapter 7 / Exercise 7.2
Financial Reporting, Financial Statement Analysis and Valuation
Wahlen
Expert Verified
Blogs Social networks Wikis Video sharing sites Podcasts Virtual reality sites Mobile devices Applications Widgets ______________________________________ o A web-based meeting place for friends, family, coworkers and peers allowing users to create a profile and connect with other users for purposes ranging from getting acquainted, to keeping in touch and building a work-related network o Marketers are using these sites to _________________ products Handle ________________________________________ _____________________________ to assist customers in buying decisions o The wide variety of social networks allows consumers to connect for both personal and business purposes o Major Social Networking Sites ____________________________________________ o (short for “weblogs”) are web-based journals in which writers can editorialize and interact with other Internet users Blogs can represent a potent threat to corporations or an opportunity due to the amount of consumer control Companies can use external blogs to answer consumer concerns or defend their corporate reputations and internal blogs to build enthusiasm and create relationships o A wiki is a type of software that creates an interface enabling users to add or edit content of some types of websites Media Sharing Sites 70
o Media sharing sites allow marketers to share photos, videos and podcasts but with less interaction ________________________ allows companies to market themselves with snapshots of company events ________________________ allows companies to upload ads and informational videos and are now using consumer-generated videos ________________________are audio or video files that can be downloaded with a subscription that automatically delivers new content to listening devices or personal computers; offers convenience allowing users to listen when and where they choose ___________________________ o Include Second Life, Everquest, Sim City and World of Warcraft These are user-created, three-dimensional worlds with their own economies, currencies, lands and residents Allows businesses to reach consumers in a creative, fun way Some firms are using virtual technology for recruiting purposes Mobile Devices o ____________________________________________________ have a mobile device, many of these devices are smartphones o Mobile marketing has proven effective in grabbing consumers’ attention o The common mobile marketing tools are: SMS Messages Mobile Advertisements Location-based Networks Multimedia Messages Mobile Websites Mobile Applications Applications and Widgets o Applications, or, more commonly _____________ Bring convenience and cost savings to the consumer Companies are using mobile marketing to offer consumers additional incentives o Widgets

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture