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3 INCORRECTEven though Flix bars contain all vegetarian ingredients, except for animal gelatin, they had to use the brown dot in a brown square symbol, instead of the green dot in a green square symbol, on their package in Indian markets to indicate the presence of animal-based ingredients. Such mandatory requirements that necessitate changing the labeling of products are part of the _____ requirements in the local marketplace.A)economicB)culturalC)technologicalD)legalE)climatic
Feedback:Learning Objective: 13-03Topic: QualityLevel of Difficulty: MediumAACSB: Reflective ThinkingBloom's Taxonomy: ApplyLegal, economic, political, technological, and climatic requirements of the local marketplace often dictate product adaptation. Laws that vary among countries usually set specific package sizes and safety and quality standards.4 INCORRECTRensil, a popular laundry brand in the United Kingdom, repackaged its washing powder in 20 gram and 50 gram packs in Kenya to sell them at reasonable prices. The factor that is influencing product adaptation in the local market is _____.A)climatic requirementsB)political requirementsC)cultural requirementsD)technological requirementsE)economic requirementsFeedback:Learning Objective: 13-03Topic: QualityLevel of Difficulty: MediumAACSB: Reflective ThinkingBloom's Taxonomy: ApplyThe less economically developed a market is, the greater degree of change aproduct may need for acceptance. To make a purchase more affordable in low-income countries, the number of units per package may have to be reduced from the typical quantities offered in high-income countries.
5 INCORRECTBen's chocolates had to be sold in tin packages in their Middle East markets to prevent the chocolate from melting due to high temperatures. The factor that is influencing the change in the product is the _____ of the foreign market.A)legal requirementsB)economic requirementsC)technological requirementsD)cultural requirementsE)climatic requirementsFeedback:Learning Objective: 13-03Topic: QualityLevel of Difficulty: EasyAACSB: Reflective ThinkingBloom's Taxonomy: ApplyLegal, economic, political, and technological requirements of the local market often dictate product adaptation. Changes may also have to be madeto accommodate climatic differences.6 INCORRECTWhich of the following is the first step in adapting a product to a foreign market?A)Developing a strategy to convey the benefits of the product to the consumer.Determining ways in which the product can be modified.
B)C)Determining which physical attribute to modify to suit the local needs.D)Developing a successful product strategy.Determining how new a product is to a market and how people react to newness.E)Feedback:Learning Objective: 13-03Topic: Products and CultureLevel of Difficulty: MediumAACSB: AnalyticBloom's Taxonomy: RememberAn important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market. How