Factors affect the decision making can be

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Factors affect the decision making can be controllable or uncontrollable factors. This is effective approach but is repetitive in nature.
6 Describe the benefits and constraints of 4 different marketing mixes .
7 Describe the following market opportunities
Strategic Alliances and Cooperative Business Models Strategic alliances are agreements between two or more independent companies to cooperate in the manufacturing, development, or sale of products and services or other business objectives. For example, in a strategic alliance, Company A and Company B combine their respective resources, capabilities, and core competencies to generate mutual interests in designing, manufacturing, or distributing of goods or services. There are three types of strategic alliances: Joint Venture, Equity Strategic Alliance, and Non- Equity Strategic Alliance. Joint Venture A joint venture is established when the parent companies establish a new child company. For example, Company A and Company B (parent companies) can form a joint venture by creating Company C (child company). In addition, if Company A and Company B each own 50% of the child company, it is defined as a 50-50 Joint Venture. If Company A owns 70% and Company B owns 30%, the joint venture is classified as a Majority-owned Venture. Equity Strategic Alliance An equity strategic alliance is created when one company purchases a certain equity percentage of the other company. If Company A purchases 40% of the equity in Company B, an equity strategic alliance

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