also creates and develops anew playlist along with developing and editing and rearranging newprograms (Milster, 2005). Blu ray is also capable to access internet for ease of downloadinginformation from it.DrawbacksBlu ray technology is more expensive than HD DVD and they incur more cost while production(Milster, 2005). The Blu ray takes more time to load a disc approximately 5 minutes. I believe that Blu-ray was the superior choice technologically over HD-DVD, the rationalebehind my statement is that because of its capacity, Blu-ray format has support from over half ofthe entertainment and hardware industries. In the format war, Toshiba had the head start with theintroduction of its player in March 2006 (Rusli et al., 2008). However, since then, Sony crept upon Toshiba by forging strategic alliances with movie studios. Blu-ray now has exclusivepartnerships with a handful of studios including Sony’s holdings, Disney and 20th Century Fox.Toshiba's HD DVD format lost over to Sony's Blu-ray format. The Blu-ray took over the HDDVD on the grounds of its technical compatibility and marketing strategies. Similarities between HD DVD and Blu RayHD DVD and Blu ray both are optical devices that perform same function to store data andinformation (Milster, 2005). They both have same support of 1080p now a day. Along with theseboth uses same wavelength of 405 nm.