When rick purchased a xerox color printer for his law

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17. When Rick purchased a Xerox color printer for his law office, he was able to mail in a proof-of-pur- chase and his cash register receipt to receive a check from Xerox for $200. Rick received a: a. premium b. trade allowance c. purchase allowance d. rebate e. functional discount ANS: D A rebate is a cash refund given for the purchase of a product during a specific period. PTS: 1 REF: 281 OBJ: 18-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Promotion 18. Why do some marketers offer rebates instead of price reductions to induce short-term sales? PTS: 1 REF: 281 OBJ: 18-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion 19. A(n) _____ is an extra item offered to the consumer, usually in exchange for some proof that the pro- moted product has been purchased. PTS: 1 REF: 281 OBJ: 18-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Promotion
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20. When Darrell purchased a five-pound bag of 9 Lives cat food, he received a free can of the manufac- turer's new gourmet cat food. The can of cat food is an example of a: PTS: 1 REF: 281 OBJ: 18-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Promotion 21. New subscribers to Men’s Health magazine receive a free copy of Men’s Health Total Fitness Guide . The Fitness Guide is an example of a(n): a. contest b. premium c. trade sample d. product placement e. loyalty incentive ANS: B An extra item offered to consumers along with their purchase is a premium. PTS: 1 REF: 281 OBJ: 18-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Promotion
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  • Spring '10
  • Patterson
  • Sales, sales representative, AACSB Reflective Thinking

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