12 Did the learner specify two marketing objectives 12 Was one of the specified

12 did the learner specify two marketing objectives

This preview shows page 4 - 9 out of 16 pages.

1.2 Did the learner specify two marketing objectives? 1.2 Was one of the specified marketing objectives either a) to increase website traffic, or b) increase brand awareness? 1.2 Has the learner specified their industry’s open rate and click rate? 1.2 Has the learner specified 3 email marketing opportunities which align to their mission statement, marketing objectives and industry benchmarks?
Image of page 4
© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 1.3 CASE STUDIES Slide Question Yes Competen t No Not Yet Competent Comments 1.3 Did the learner select and specify two email marketing case studies from Campaign Monitor’s website? 1.3 Did the learner describe the email acquisition strategy for both case studies? 1.3 Did the learner describe the campaign type for each case study? 1.3 Did the learner specify at least two reporting benchmarks for each case study? 1.3 Did the learner make a conclusion about whether they believed the campaign was effective, and then explain why?
Image of page 5
© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 1.4 EMAIL MARKETING APPROACHES Slide Question Yes Competent No Not Yet Competent Comments 1.4 Has the learner chosen two email marketing approaches for their chosen organisation? 1.4 Has the learner specified two subject lines (one for each approach)? 1.4 Has the learner specified two sending day/times (one for each approach)? 1.4 Has the learner specified email lengths for each approach? 1.4 Has the learner specified imagery to be used across each approach? 1.4 Has the learning described the Call To Action button they would use for each approach?
Image of page 6
© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 1.5 LEGAL REQUIREMENTS Slide Question Yes Competent No Not Yet Competent Comments 1.5 Has the learner outlined one legal requirements for email acquisition? 1.5 Has the learner outlined one legal requirement for email marketing campaigns? 1.5 Has the learner outlined one ethical constraint for email acquisition? 1.5 Has the learner outlined one ethical constraint for email marketing campaigns?
Image of page 7
© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 2.1 EMAIL MARKETING STRATEGY Slide Question Yes Competent No Not Yet Competent Comments 2.1 Has the learner created an email marketing strategy which aligns to the marketing objectives they specified in slide 1.2?
Image of page 8
Image of page 9

You've reached the end of your free preview.

Want to read all 16 pages?

  • Three '17
  • Marketing, Social media marketing, UCI race classifications, Tour de Georgia

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes