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HALO EFFECT emotional arousal. These findings may be peculiar to blood donation” (Bagozzi, 1996, p.na). An attitude is formed as the result of one’s judgment of beliefs and evaluations of the consequences of actions.Social Media and the Halo EffectConsumers communicating online is vital to a firm’s success. When consumers communicate online the information is impulsive, intense, and unfiltered. Consumers voice their opinions online freely. Consequently, it can be identifying future issues with automobiles models,also referred to as nameplates. “The authors define "perverse halo" (or negative spillover) as the phenomenon whereby negative chatter about one nameplate increases negative chatter for another nameplate” (Borah and Gerald, 2016, para.1). In the article, 48 nameplates were tested from four brands to test the existence of a perverse halo on some automobile recalls. The results show perverse halo is substantial, nameplates for the same brands have a heavy presence of perverse halo. The strongest connections are found from brands from the same country. Perverse halo has a negative impact on sales and stock market performance. “Perverse halo is asymmetric,being stronger from a dominant brand to a less dominant brand than vice versa. Apology advertising about recalls has harmful effects on both the recalled brand and its rivals” (Borah andGerald, 2016).Biodegradable Labels and the Halo EffectBiodegradable products appeal to consumers regardless of the problems unfolding with the uniform standards for degradability and future misperceptions concerning what biodegradability means to consumers. This article conducts an investigation about customers
HALO EFFECT conclusions about products bearing 100% biodegradable labels. The halo effect is used as a possible foundation for the analysis. Recent studies have shown a general halo effect on health labels and stimulate the beliefs about attributes unassociated with health claims. Two experiments were conducted to investigate the impact, of biodegradable labeling on two products. An industrial cleaner and household cleaner were used to study the effects. “The results of two experiments suggest that 100% biodegradable labeling produces a similar eco-safety halo. This eco-safety halo is characterized by assumed consumer safety and environmentalattributes of 100% biodegradable products” (Amos, Allred, Zhang,2017, p.279). When consumers form a judgment about the overall product by looking at a label shows a halo effect. Past research shows a consumer looking at the label to determine how good the product is. Whenseeing a “low fat” label, consumers make a presumption that the food has less calories and more should be consumed. As a result, consumers eat more of the product based on the judgment of the label. Amos, Allred, and Zhang feel the study needs further research due to the limitations considered for the inferences found from the current investigation.