If a story cant be told in a 15 second sound bite its

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If a story can’t be told in a 15-secondsound-bite,it’s likely to be leftoutside the gate.The Role of MediaScandal, Corruption, Intrigue!The Media as a Gatekeeper
“B” IS FORBIASBiasedmeans favoring oneview over another.As a human being, it isimpossible to be completelyunbiased, even if you try.Surprisethe media ismade up of humanbeings! Therefore, evenwhen media outlets tryto be unbiased, they’renot always successful.Bias may cause the mediato open the gate to somestories instead of others, orreport stories that areweighted towards one sideof an issue.Can be biased by:Ownership of the mediaAbility to “sell” a story(or advertising)Journalist’s personalbiasThe most common biasamong media sources isbeing too politically liberal(leaning towardsDemocrats), orconservative (leaningtowards Republicans).The Role of MediaScandal, Corruption, Intrigue!The Media as a Gatekeeper
AGENDA SETTERAGENDA SETTINGFunctions of the MediaAgenda Setting: “the power of the mediato decide which issues are covered and todefine the way in which they are covered,their order of importance, and soon”Issue Framingin a politicalcontext means presenting anissue in a way that will likelyget the most agreement fromothersThe media influence thecriteria by which the publicevaluates political leadersSome stories can be mademore important , or lessimportant, depending on thecoverageFrom a political sense,language is often used as away to gain compliance oncontentiouspointsDean’s Screammade goodtelevisionThe media shows storiesthatpeople will watchPeople like to seepoliticians act like foolsThe media took advantagebecause it would increaseratings and therebyincrease advertisingrevenueISSUE FRAMINGBecause of its role as agatekeeper, the media islargely responsible fordeciding what issues societydiscusses in the publicsphere.Meaning, the media alsodetermines which issues areon the public agenda, whichis the “to-do list” of issues thepublic agrees are a priority.An issue won’t get on thepublic agenda unless it isbeing discussed in the publicsphere, and it won’t bediscussed in the publicsphere if nobody has heardabout it.
The Role of Media:Media as an Agenda SetterPeople try to influence the government’spolicy agendawhen they confront government officials with problems theyexpect them to solve.POLICYAGENDAThe issues that attract the serious attention of public officials and other people actively involved in politics at the timeInterest groups, political parties, politicians public relations (PR) firms and bureaucratic agencies are all pushing fortheir priorities to take precedence over othersPOLICYENTREPRENEURSPolitical activistsare people who invest their political capital in an issue, and depend heavily on the media to gettheir ideas placed high on the government agendaUse media to raise awareness of an issue
The Role of Media:Media as an Agenda Setter

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Term
Spring
Professor
APRILSTRICKLAND
Tags
Government, American Politics, Democracy, Media, Mass Media, Propaganda, Concentration of media ownership

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