"Ibelieve that SA;with its exciting andchanging markets, has a great businessoutlook. SAentrepreneurs should persevereand never give up on that in which theystrongly believe."Whatdo you suggestthatSouth Africancompaniesdo in order to deal withtheskills shortagesthatindustriescurrentlyface?"Training, upliftment and investing inpeople to plug the gaps."Despitebeing a sizeablebusiness,Virgin South Africastatesthatall jobapplicantsmustapply for positionsdirectly,why?"Welook to recruiting people who can livethe virgin culture - one that is motivatedfun, very driven and personalities that havethat little bit of magic.""If you're looking tosucceed, it has to beabout more than simplymaking money"In order to retainstaff,you statethatonehas to keep thementertainedand maketheirlives enjoyable,how do you achievethis?"Company heads have to realise that whenit comes to their employees; the work theydo is their life and therefore, must be madeenjoyable."How do you deal withemployeemistakes?"Agood company functions as if it were afamily. Ifyour son messes up, you wouldn'tkick him out of the house ..."How does utilisingyourselfas a brandimpacton your relationshipswith youremployees?"Ifyou keep your employees happy,they'll ensure that your customersare impressed. Theleast Ican do is toassist in raising apositive profile for
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Virgin Group, Virgin Mobile, super jet fuel, Virgin South Africa