Kasi is seeking the advice of her parents in her

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34. Kasi is seeking the advice of her parents in her decision on which college to attend. Which source of information is Kasi using? A. mem ory B. personal sources C. independent sources D. marketing sources E. experiential sources 35. Magazines, consumer groups, and government agencies represent which source of information? 36. Jon needed to purchase new tires for his SUV. He consulted Consumer Reports to see how the various brands were rated. Jon consulted which type of information source?
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37. Sales personnel, websites, and advertising represent which type of information source? 38. Stephanie and her husband are considering the purchase of a 52" plasma television. They have visited several manufacturers' websites, looked at the ads in the Sunday newspaper, and have spoken with sales people at several electronics stores. Which source of information are they using? A. mem ory B. personal sources C. independent sources D. marketing sources E. experiential sources 39. Which source of information includes inspection or product trial?
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40. Lane is test driving several models of automobiles to help him decide which one to purchase. Which source of information does this represent? 41. Which information source is NOT actively acquired by consumers? 42. Susan actually knows quite a bit about some product categories that she doesn't actively seek out information concerning and doesn't even own. Which of the following is the most likely means by which she obtained this information? A. past searche s B. personal experience C. low-involvement learning D. experiential sources
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E. high-involvement learning 43. Research shows that the most important search-related use of the Internet is _____.
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