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DB Forum 3 - Wilson, Lisa

The second type of paper will be for general printing

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The second type of paper will be for general printing purposes such as receipts for cash-register applications, printing reminders, or printing notes. The third phase of new product development is screening and evaluation (Kerin et al., 2011, p.224). During this phase, Wilson Industries widened its target consumer group to use both the internal and external approaches (Kerin et al., 2011, p.224). The company surveyed the group of individuals to determine the true need and feasibility for a mobile miniature printer. We posed two questions to the group: Do you see yourself using this product often, and for what purposes would you use this product? The test group was overwhelmingly in favor of such a device. Many of the individuals revealed they would use the product for their business purposes,
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New Product Strategy Development as well as, in their daily personal lives. These results led us to continue in the development process. This brought us to the fourth phase in developing a new product; business analysis (Kerin et al., 2011, p.224). The miniature mobile printer will be powered through a usb cord that will connect to the smartphone. The MMP will have the ability to print photographs, screen shots, receipts, calendar events, appointment reminders, and many other documents. Miniaturized ink cartridges and paper will be additional products to be created for use with the MMP. Wilson Industries will run promotional television ads financed through a barter system in which willing media stations will receive a new MMP in exchange for a reduced or free marketing campaign. Social networking sites will also be used by Wilson Industries to advertise the new product.
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