36 2 A Price fluctuation creates problems for the retailers as they cannot keep

36 2 a price fluctuation creates problems for the

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2. A Price fluctuation creates problems for the retailers as they cannot keep commitment of price to customer. 3. The reach to the rural market need to be strengthened. 4. Transportation to the rural area need to be strengthened, a significant amount of business is lost due to this. 5. As time it has been seen that the delivery commitment on the side of the company is not prompt, this creates a bad name & again business is lost. 6. On interviewing Dealers\Retailers the most important thing they said was about the price flexibility, they want that company should give them price flexibility to play in the market. (As the company has outlined that the price offered by the company should only be offered to the customer , it should not increase the customer , it should not be increased or decreased) 7. The brand name Konark is quite popular in the market, so it should be sort & easy for the rural masses to remember it. 5.3CONCLUSION: To attain the objective of the project detailed information was collected from the market of Bhubaneswar . The market research has revealed many facts and figures about the cement scenario in the market prevailing. In the market, Konark cement is well known brand of cement. This is the result of the good quality of the Konark cement along with their effective marketing efforts, which covers the whole market customers of Konark cement are highly satisfied with the use of it , as they do not face any problem after using it . There are seven more major players in the market but the major completion is between the two brands of cement. But because of good marketing efforts, Konark cement is able to grasp some share of various other brands. The market survey undertaken shows that effective efforts play a vital role in creating the good will brand . The distribution channel of cement industry must be well designed and made effective this ensures timely availability of cement to customers. Good marketing creates good image i.e. brand building. Konark also cherish the good will in the market. 37
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REFERENCES:- OCL metallic bulletin OCL at a glance Official website of OCL WEBSITES:- 38
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