Identify data types and sources being armed with

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people surveyed, and the method of analysis (QuickMBA, 1999-2010). Identify data types and sourcesBeing armed with secondary data, Tesla knew that women conducted 48 percent of small SUV and crossover sales. Secondary data is “data that previously may have been collected for other purposes, but that can be used in the immediate study” (QuickMBA, 1999-2010). Tesla Motors CEO, Elon Musk states, “the strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model.” With current customers funding the research, Tesla “conducted focus groups with moms and women of various ages…who drove mainly minivans and SUVs” (InterQ, 2015). These focus groups yielded primary data:motivation, behavior, awareness and knowledge, lifestyles, intentions, attitudes and opinions, and socio-economic and demographic attributes (Quick MBA 1999-2010).
4Analyze and interpret dataAfter conducting programmatic research, research “conducted to develop marketing options through market segmentation, market opportunity analysis, or consumer attitude and product usage studies” (McDaniel & Gates, 2006), Tesla “learned that main selling points were safety, a third row, and the ability to get kids in and out of car seats” (InterQ, 2015). Tesla found that women prefer functionality over aesthetics. “Taking the women’s feedback into account, the

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